Great article about the marketing strategies of colleges. My advice? Do your due diligence...read each piece of mail, research the college and if it interests you, then go visit. If after researching it you are not interested, then toss the piece.
https://www.washingtonpost.com/posteverything/wp/2014/11/17/dear-elite-colleges-please-stop-recruiting-students-like-me-if-you-know-we-wont-get-in/
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